Why We Wear Our Faith | The 66 Co. Christian Apparel Blog

At The 66 Co., we believe faith should be seen, not just spoken. In a culture where the loudest voices often drown out the truth, we exist to make faith visible again. Our mission is simple: create bold, scripture-inspired apparel that lets believers stand firm in their identity, without saying a word. We wear our faith because it is who we are. The 66 books of the Bible aren’t just ancient texts; they’re living, breathing truths that speak to our daily lives.

Each of our designs is more than just a shirt, it’s a statement. It’s a reminder. It’s a declaration that we belong to Christ, and we’re not afraid to show it. Clothing has always been more than just fashion. It’s a form of expression. What we wear says something about what we value, believe, and where we stand. For us, that means standing on the Word of God, boldly and unapologetically. When you wear The 66 Co., you’re not just putting on a T-shirt. You’re putting on purpose.

Our tagline, SWORD-TALK, comes straight from Ephesians 6:17— “Take the sword of the Spirit, which is the word of God.” It reminds us that God’s Word is our weapon, our truth, and our defense. Every design we drop is rooted in that principle—whether it’s a verse, a phrase, or a call to action that pushes back against the noise of the world.

So why do we wear our faith?

Because we’re not here to blend in. We’re here to stand out. To speak truth. To live loud.

This is more than a brand. This is a movement.

Welcome to The 66 Co.